Dre London is a British-born music executive, entrepreneur, and talent manager best known for discovering and managing Post Malone, helping turn him into one of the biggest global music stars of the 2010s.

Dre London was born on September 6, 1981, in London, England. He grew up with a strong entrepreneurial mindset, even as a teenager—buying and reselling items and DJing at events to earn money.
In 2008, he moved from the UK to the United States to pursue opportunities in the music business, with ambitions of building a major management company. London’s career-defining moment came when he discovered Post Malone (real name Austin Post) around 2014. He became his manager and played a central role in shaping his career.

Under London’s management:

• Post Malone’s breakout hit “White Iverson” went platinum
• Albums like Stoney and Beerbongs & Bentleys achieved massive commercial success
• Multiple chart-topping singles and global tours followed

London is widely credited with helping engineer Post Malone’s rise from an unknown artist to a worldwide superstar. Beyond artist management, Dre London is a serial entrepreneur. He is the founder and CEO of London Entertainment (London ENT), a management company that has worked with artists like Tyga in addition to Post Malone. His ventures extend into multiple industries:

• London Music Group (record label)
• Don Londrès Tequila (luxury spirits brand)
• Fashion and lifestyle projects, including footwear lines

He is known for building partnerships with major brands and expanding beyond music into broader entertainment and business ventures. Dre London has been recognized as one of the more influential managers in modern music. He was named Manager of the Year by Variety in 2018 and is known for his intense work ethic and bold personality. He often emphasizes hustle, branding, and long-term vision, positioning himself not just as a manager but as a cultural entrepreneur shaping trends across music, fashion, and business. Dre London’s story is one of persistence, vision, and strategic thinking. From moving to the U.S. with big ambitions to building a global superstar and multiple businesses, he has established himself as a key figure behind the scenes in modern music and entertainment.